We buildAI decision infrastructure for financial judgment
NoahAI Labs researches, designs, and operates AI infrastructure that structures the financial judgment environment. We do not replace judgment; we maintain the environment so judgment does not break down, and we validate and refine this in real-world operation.
Mission
Turn financial judgment from 'something you bear alone' into 'something you do with AI.'
We use AI so that people do not have to shoulder financial judgment alone. We help everyone make financial decisions safely through a structure where judgment, execution, logging, and replay are connected.
Vision
A world where financial judgment is not an individual burden but part of societal infrastructure.
We build a structure where the judgment environment is shaped by AI, every judgment is recorded and explainable, and the system grows more careful over time. We aim for AI that repeats the most trustworthy judgment.
Problem
Finance is getting more complex, but responsibility still rests on the individual.
- • Only those who get information faster keep making better choices
- • The labor of judgment is overcharged to individuals
- • Information gaps turn into outcome gaps
- • Accessibility barriers from complex apps and jargon
Approach
AI structures the judgment environment; execution follows user choice and settings.
- • AI handles recording, organizing, comparing, and alerting; judgment stays with the user
- • Judgment, execution, logging, and replay are connected
- • Structure that grows more careful over time
- • Usable by anyone via voice and text
Where NoahAI Labs started
NoahAI Labs was founded on technology that applied the AI digital care-log concept to financial judgment. Early testers and real users showed market demand, real-account verification became possible, and investors saw the potential for AI-backed financial judgment—leading to the company. We incorporated after operational feasibility was validated.
NoahAI Labs is a technology company that researches and designs AI decision infrastructure for financial judgment. Below we briefly summarize why this structure is built around logging, replay, and verification.See the Technology section for implementation details.
Real-time interpretation
Market, account, and goals together
We maintain the judgment environment by considering market data, account/position state, and user goals together.
Safety controls
Guardrails, halt conditions, conservative decisions
Risk rules and guardrails are applied first to control risk.
Logging / replay
Full logs, reports, reproducibility
Judgment rationale and execution results are logged and verified in reproducible form.
Feedback / improvement
Anonymized pattern learning, risk signal detection
Learning at anonymized pattern level helps detect risk signals faster.
Leadership
The team that makes financial AI work in practice.
CEO
Seungho Lee
Overall execution and operations; led early real-user validation
CTO
Haesung Jung
AI researcher; financial AI agent architecture and judgment/feedback pipeline design
CMO
Jihoon Lee
Branding and growth; partnerships; policy and initiative strategy
NoahAI Labs started from a financial AI technology project defined and designed by CTO Haesung Jung. CEO Seungho Lee deeply understood its potential and direction, and has led the project with early real-user validation and live operation.
CTO Haesung Jung is an AI researcher who designed the AI digital care-log at Dream AI Lab and built NoahAI's technical foundation by adapting the core concepts of logging, judgment, and feedback to the financial domain.
CMO Jihoon Lee draws on operations and branding experience at Dream AI Lab to ensure NoahAI's technical vision is communicated correctly in the market and policy environment, and designs brand, partnership, and expansion strategy.
NoahAI Labs identity
What kind of company
NoahAI Labs is a technology company that operates AI asset decision infrastructure. As an AI company we productize operable financial AI agents in the vertical AI for finance space.
What we actually operate and verify
We have been operating and verifying in the crypto market since November 2024 a structure where AI structures the judgment environment and execution follows user choice. Everything is recorded and explainable.
Where we expand
We are expanding step by step into other financial domains—ETF, equities, overseas futures, real estate—using the same approach validated in crypto. We are improving safety from operational experience and expanding to multi-asset.
Core technology: We apply AI digital care-log technology to the financial environment; the verified pipeline developed in healthcare and care is extended to finance.
Next steps
Explore the technology and services of our operating financial AI infrastructure.